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HTTP vs HTTPS

HTTP vs HTTPS

In 2014, Google started awarding websites that use HTTPS with a minor bump in their search rankings. At that time, only eCommerce websites were adhering to this rule, especially since they were handling their customer’s sensitive information. But in recent years, more and more websites are switching over from HTTP to HTTPS. If you are…

Voice Search in Google Ads

Voice Search in Google Ads

Technology is advancing at a faster pace more than ever. What was once just stuff we see in sci-fi movies is not a reality. Smartphones now have the ability to perform voice searches. Voice search uses the power of speech recognition to search for anything on the internet. If you own a website, read on…

Your Guide To Linkedin Sales Navigator

Your Guide To Linkedin Sales Navigator

With over half a billion users, LinkedIn has created a unique platform wherein professionals can grow their connections and advance their career. It is unlike any other social media platform as users are able to start purposeful conversations and forge relationships. However, with the vast number of users, it can be a challenge to connect…

Google’s Algorithm and Your SEO Strategy

Google’s Algorithm and Your SEO Strategy

Think about the last time you searched something on the internet. Upon hitting the ‘Enter’ button, Google returns millions of search results. The results shown, are in the order they are shown,primarily because of Google’s algorithm. Google’s algorithm changes frequently and no one knows exactly how they are programmed. But you can utilize different strategies…

What is the Importance of a Mobile Responsive Site

What is the Importance of a Mobile Responsive Site

Do you remember when you would browse the internet using your mobile phone and all you would see was a shrunken version of the desktop site? You had to pinch and zoom to see anything and navigating was a nightmare. That’s most likely not an optimal browsing experience! This is why in 2015, Mobilegeddon happened…

7 Tips On How To Increase Your Facebook Group Members

7 Tips On How To Increase Your Facebook Group Members

You may have thousands of friends on Facebook, but it may be hard to find a friend with the exact same interests as you. Your posts might be about your interests but with Facebook’s algorithm, it doesn’t get seen by the people who share the same interests. This is why in the last few years,…

6 Reasons Why You Need to Disavow URLs

6 Reasons Why You Need to Disavow URLs

In 2012, Google launched the Disavow tool and since then, it has been quite a dilemma for marketers — to disavow or not to disavow. This tool has been a mystery to many marketers ever since. But unlocking the power of this tool is essential to any SEO campaign. Here are 6 reasons why you…

Our 5 Favourite Marketing Automation Software

Our 5 Favourite Marketing Automation Software

With the advancement in our technology, more and more businesses are increasing their online presence. Gone are the days when traditional marketing is enough to reach your target customers. The majority of businesses are shifting their marketing efforts to digital marketing and more and more automation software tools are being created. But with so many…

Do I Really Need To Put Hashtags In My Posts?

Do I Really Need To Put Hashtags In My Posts?

A resounding yes! Whether you are posting on Facebook, Instagram, or Twitter, hashtags help you get higher engagements on your posts. Hashtags, which are a combination of letters and numbers, sometimes emojis, preceded by #, make your post more discoverable by categorizing content. If a user clicks on a hashtag or searches a hashtag, it…

The Role of the Sitemap

The Role of the Sitemap

If you own a website, undoubtedly, one of your main concerns is reaching your target audience as well as increasing traffic on your website. There are a lot of SEO tips and tricks in order to achieve this. However, the role of the sitemap is sometimes underestimated. If you don’t have a sitemap or unsure…