Our branding is always focused on our own point of view, however, getting to know WHO your customer is will help refine your brand down even further. Today we need to be as niche and focused as possible, this is how we get cut-through in a very busy market. In this template I have created a guide and instruction on how to find your ‘IDEAL CUSTOMER’. You can fill it out inside the PDF or create and build your own on the powerpoint. This is super important to have to show your team members or contractors when briefing them for a project.